The Backyard Apparel launched in early 2024, born from the shared vision of two brothers and a real connection to the Old School culture of skate, surf and snow. We do not see clothing as a passing trend, but as a form of expression with identity, attitude and lasting relevance.

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We design garments with a timeless aesthetic, premium quality and a distinct personality, inspired by classic references, the graphic culture that has shaped us, and an authentic way of understanding style. We believe in pieces made to last, both in design and construction, far removed from fast consumption and fleeting trends.

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But The Backyard Apparel is not only defined by its collection. It is also defined by the way it positions itself in the market. It was built for physical retail, and we believe in the store as the natural place where a brand is truly discovered, understood and experienced.

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That is why we have developed our commercial policy around one very clear idea: to support the retailer, not compete with them. We do not seek to take value away from the store, but to strengthen it. We carefully protect the brand’s positioning, price consistency and product perception so that our retail partners can work with the collection with confidence, consistency and strength.